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BigQuery API

Stores and queries marketing, advertising, and behavioral data for cross-platform analysis and long-term attribution.

Used API Advertising & Attribution

What it does

  • Run large-scale SQL queries and aggregations.
  • Connect GA4, advertising, and business data.

How I use it

  1. Standardize fields, time zones, and attribution definitions.
  2. Use queries and views to create a reusable data layer.

Documentation